To sell a smartphone you don't just have to offer the consumer an excellent product, but you have to create the need. Because there are great smartphones on the market, which is why different brands need to show us that their products are unique.
Marketing is the essential tool for this. Apple knows this and if the company with the bitten apple has always been characterized by something, it is for its excellent advertisements and advertising campaigns, nothing to do with what these brands have done, which have done the four worst advertisements in history. of advertising. But what are the main tricks that companies use to sell their phones? Let's get to know them.
Flash sales and the pride of numbers
OnePlus has always prided itself on selling so many units in minutes
What better way to sell a product than to show off sales? How many times have we read that the X brand sold Y units of a smartphone in minutes / days / weeks? This strategy was popularized by OnePlus and is that not everyone can say they have sold 144 million units in just one minute.
Another strategy is flash sales, i.e. putting a limited number of units on the market. For example, a specific phone will go on sale on July 8, but the brand will only sell 1.000 units. In this way it generates hype in the consumer e the brand can boast of having sold all its units in minutes.
Fake or retouched photos
Cameras are very important when selling a smartphone and Huawei knows this
Smartphones today are more than just devices for calling or texting. One of the main functions of a smartphone is to take pictures, which is why the brands they put a lot of emphasis on the photo section of their phones to sell them to the consumer.
The latest controversy was the protagonist of Huawei. The Chinese company announced a photo contest in which several images were shown that allegedly had been captured using the brand's cell phones. The reality is that at least one of the photographs it was taken using a Nikon D850 digital SLR camera, the price of which is close to 3.000 euros.
Rigged benchmarks
Everyone has used a point of reference in their life. Although honestly we shouldn't worry about the score a terminal gets in AuTuTu or the type of processor of a smartphone, the truth is, getting the top score on this type of test is always good publicity for a brand.
And how to get the highest possible score? Secure the results. It is not unusual for a brand just before launching a phone to say that it has achieved 1.000.000 points in AnTuTu (invented score) to the amazement of all consumers. So when a user performs the same test, a much lower score comes out. For this reason, we should ignore this type of apps and tools.
You are joking with the competition
A classic. To praise my product I deal with the opposite. The battles between Huawei and Samsung were epic as well as those between Xiaomi and Apple. Although we love the video that Microsoft made by fooling Apple and Android fans.
In short, almost everything is fine when it comes to selling a product, even if there are more ethical practices than others. Although a brand can offer us a very nice product, we always recommend that you inquire before making any purchase of a mobile phone. You don't want to be ripped off like someone else.
