Apple announces iPhone 12 Pro and iPhone 12 Pro Max with 5G

Apple has announced iPhone 12 Pro and iPhone 12 Pro Max, which offer a revolutionary 5G experience and advanced technologies that allow users to push their iPhone to the limit.

The iPhone 12 Pro models feature a new design with the largest dimensions to date and an edge-to-edge Super Retina XDR display, the largest ever on an iPhone, protected by the new Ceramic Shield front cover, with which the 'iPhone reaches new heights of resistance.


The fastest Apple-designed A14 Bionic chip in a smartphone offers powerful computational photography capabilities, such as the new Apple ProRAW for more creative image control and the first end-to-end Dolby Vision video experience at up to 60 f / s.



The redesigned pro camera system features a fantastic ultra wide-angle, an even longer telephoto lens on the iPhone 12 Pro Max, and new wide-angle cameras that let you take professional-quality photos and videos in bright and low-light environments.

IPhone 12 Pro models also include a new LiDAR scanner for more immersive augmented reality (AR) experiences and MagSafe technology, which provides high-performance wireless charging and enables a new ecosystem of accessories that easily connect to the device.

iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes: Graphite, Silver, Gold and Pacific Blue. The iPhone 12 Pro will be available for pre-order starting Friday, October 16, and will be available starting Friday, October 23. The iPhone 12 Pro Max will be available for pre-order starting Friday 6 November and will hit stores starting Friday 13 November.

A superior 5G experience

iPhone 12 Pro and iPhone 12 Pro Max offer an advanced 5G experience on a global scale that is based on the integration of unique hardware and software.




The iPhone's 5G technology makes it easier to upload and download content, improve the quality of streaming videos, make games more responsive, enable real-time interaction with apps and high-definition FaceTime, among many other things.

The iPhone 12 Pro has more 5G bands than any other smartphone and offers the highest 5G coverage in the world. In the United States it is compatible with millimeter wave, the most frequent version of 5G, and reaches speeds of up to 4 Gb / s even in very populated areas. The iPhone 12 Pro also incorporates Smart Data mode, which evaluates the need to use 5G and balances data usage, speed and consumption in real time so that the device has more autonomy.

A14 Bionic: power and efficiency

Apple announces iPhone 12 Pro and iPhone 12 Pro Max with 5G

The A14 Bionic, the first smartphone chip made with a 5-nanometer process, is light years ahead of the competition and faster and more efficient than ever.

It has the fastest CPU and a GPU up to 50% faster than the best chips from other brands, which results in games with console graphics, powerful computational photography functions and many other features, all without giving up a great autonomy.

The A14 Bionic raises the bar for machine learning thanks to a 16-core neural engine, which represents an 80% increase in performance and can perform 11 trillion operations per second in even the most demanding environments.

New design and innovative display

The iPhone 12 Pro models are crafted from the finest materials and feature a sophisticated flat-edged design consisting of an elegant surgical-grade stainless steel band, a precision-polished matte glass back and a Shield ceramic front cover, much more. resistant than the glass of any smartphone. The nanoceramic crystals inside make the iPhone much stronger and quadruple its drop resistance.




The larger Super Retina XDR displays with narrow and extended bezels across the front of the iPhone 12 Pro (6,1-inch) and iPhone 12 Pro Max (6,7-inch), which maintain similar size, handle color in the whole system for precision industry leaders.

To make matters worse, the iPhone 12 Pro Max has the largest screen and highest resolution to date on an iPhone, with nearly 3,5 million pixels providing a lifelike viewing experience. These OLED displays reach up to 1200 nits of brightness to make HDR videos a joy to behold.

The iPhone 12 Pro models are the first in the industry with an IP68 rating. This means they can be submerged up to 6 meters for up to 30 minutes and are protected from splashes of liquids such as coffee and soda.

All the versatility of the pro camera system

Apple announces iPhone 12 Pro and iPhone 12 Pro Max with 5G

The world's best professional camera is now even more versatile for photographers and filmmakers of all skill levels, which would be impossible without the latest hardware and the power of the A14 Bionic chip, which uses the new image signal processor to enhance the quality of the snapshots. and enable computational photography technologies that don't exist in conventional cameras.

Later this year, iPhone 12 Pro models will debut Apple ProRAW, 5 which combines Apple's multi-stream processing and computational photography with the versatility of the RAW format. Users will be able to change color, level of detail and dynamic range to the millimeter natively on iPhone or with professional apps.


The iPhone 12 Pro has a new wide-angle lens with seven elements and ƒ / 1.6 aperture which, in addition to being the fastest on an iPhone, improves performance when taking photos and videos in low light conditions by 27%.



The ultra-wide angle with a 120-degree field of view is perfect for close-up shots of vast landscapes, and the telephoto lens with a focal length of 52mm and a 4x optical zoom is ideal for shooting portraits.

The cameras of the iPhone 12 Pro Max take the professional experience to another level. The new wide-angle ƒ / 1,6 aperture houses a 47% larger sensor with 1,7μm pixels, a noticeable 87% improvement in low light conditions. It also includes a fantastic ultra wide angle and telephoto lens with a focal length of 65mm which gives you even more flexibility when it comes to centering the frame on your subject. The zoom of the whole system is 5x.

Apple announces iPhone 12 Pro and iPhone 12 Pro Max with 5G

Improvements in night mode, now also available in the TrueDepth camera and ultra wide angle, fill photos with light. And the time-lapse in Night mode increases the exposure time so that videos are sharper, light trails are better defined, and you get better results with a tripod in low light conditions.

Now better and faster, Deep Fusion fits all cameras and with Intelligent HDR 3, user images are lifelike even in the most complex compositions.

The iPhone 12 Pro models offer the highest video quality in a smartphone and are the world's first devices with end-to-end Dolby Vision and HDR recording with Dolby Vision up to 60fps, plus stabilization. Enhanced for film productions.

Dolby Vision gradation is processed in real time and maintained during editing activities, whether in the Photos app, in iMovie or later this year in Final Cut Pro X. Dolby Vision takes advantage of the Super Retina XDR display to display an incredible level contrast during video recording and playback, and users can send their creations to external devices using AirPlay at the highest quality 4K with Dolby Vision.

Realistic augmented reality and revolutionary cameras

The new LiDAR scanner joins the Pro range. This technology measures the distance of light and uses pixel depth information from scenes to deliver faster, more realistic AR experiences.

It also makes autofocus six times better in low-light conditions, for greater accuracy and shorter capture times when taking photos and recording videos. This advanced hardware, combined with the power of the Neural Engine built into the A14 Bionic chip, is responsible for now being able to shoot night mode portraits with a magnificent bokeh effect.

Innovative new accessories with MagSafe

Apple announces iPhone 12 Pro and iPhone 12 Pro Max with 5G

In addition to offering a more advanced and efficient wireless charging method, MagSafe allows for an ecosystem of easy-to-connect accessories that perfectly complement iPhone 12 Pro models.

MagSafe offers a unique iPhone experience thanks to a series of magnets around the wireless charging coil designed to provide a high level of efficiency and a perfect connection with the iPhone.

MagSafe chargers are rated at 15W and are compatible with existing Qi devices. Among the new accessories are the MagSafe and MagSafe Duo chargers, the latter for iPhone and Apple Watch, leather, silicone and transparent cases made to measure for the back of the iPhone, and the Leather Wallet case.

Customers can also expect great MagSafe compatible accessories from other manufacturers.

Include iOS 14

iOS 14 reinvents the iPhone experience with new ways to personalize the home screen. The redesigned widgets provide the information the customer needs at a glance and can be set in different sizes on any home screen page. The App Library is a new space that automatically organizes all of the user's apps in a simple and easy-to-navigate view. iOS 14 also offers new ways to discover and use apps with App Clip, important updates to stay connected in Messages, greener ways to get around town with Maps, and advanced privacy features for more transparency and control.

Commitment to the environment

Today, Apple is carbon neutral in all of its global business operations, and by 2030, it expects to have zero climate impact across its entire business, including its manufacturing supply chains and product lifecycles.

This means that all devices Apple sells will be 100% carbon neutral, from material extraction, component manufacturing, assembly, transportation, customer use and loading, recycling and recovery. of materials.

The iPhone 12 Pro models are designed with the environment in mind. For the first time ever, the iPhone 12 Pro will use 100% recycled rare earths in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple accessories with this connection.

Additionally, Apple is removing power adapters from the iPhone packaging to reduce carbon emissions and avoid the extraction and use of precious metals, making packaging smaller and lighter, and 70% can be shipped more than boxes. on a single pallet.

Thanks to all these initiatives, 2 million tonnes of carbon less end up in the atmosphere every year, the equivalent of taking about 450.000 cars off the road a year.

Price and availability

Apple announces iPhone 12 Pro and iPhone 12 Pro Max with 5G

iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB and 512GB models, in Graphite, Silver, Gold and Pacific Blue, starting at € 1.159 and € 1.259, respectively.

Customers can also buy iPhone 12 Pro for € 36,21 per month or € 869 with renewal and iPhone 12 Pro Max for € 39,96 per month or € 959 with renewal on apple.com, in the Apple Store app and in Apple. Store Store9. The iPhone 12 Pro and iPhone 12 Pro Max are also available through Apple Authorized Resellers and some carriers (prices may vary) with renewal options.

The iPhone 12 Pro can be pre-ordered from 14:00 PM CET on Friday, October 16, with availability starting Friday, October 23. The iPhone 12 Pro Max will be available for pre-order from 14:00 PM CET on Friday 6 November, with availability starting Friday 13 November.

The MagSafe charger, leather wallet with MagSafe and silicone case and clear case for iPhone 12 Pro will be available starting Friday, October 16. The leather case for the iPhone 12 Pro will be available starting Friday 6 November. MagSafe Duo charger and leather case will be available later.

For a limited time, customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac and meet the conditions will receive one year of free Apple TV + and three months of free Apple Arcade.

Apple One is the easiest way to get many of Apple's subscription services at a very attractive price. Customers can choose the plan that works best for them or their entire family. Apple One will be available starting this fall.

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