Before Donald Trump's veto hit Huawei, the Chinese company was one of the most popular brands at the time. Both Huawei and Honor enjoyed excellent health among Western audiences, and their roof seemed to have no end, even endangering the South Korean Samsung's throne.
However, we all know the story. The United States has clipped the wings of the Chinese and banned Google from approaching them. The result so far? Spectacular phones but without Google services, the which makes them unattractive to those tech-savvy consumers.
However, there is another company that appears to have taken over from Huawei. A brand that started with cheap terminals with good features and which has become one of the companies with the best value for money, to the point that even this year 2020 it has dared to launch a phone for more than 1.000 euros.
We are talking about Xiaomi, the call to be Huawei's replacement? What do I have to do to get it?
Keep betting on high-end terminals
The Xiaomi Mi 10 Pro is one of the company's most powerful phones
Xiaomi is one of the best brands in terms of value for money on the market, especially when it comes to affordable terminals. This has meant that the brand is "pigeonholed" in this segment and that when you spend 600 euros or more on a smartphone, many think it is better to bet on other brands such as Samsung, OnePlus or Apple.
However, and as is well said, "Rome was not built in a day" and if Xiaomi wants to be as strong in the high range as it is in the mid or low range, must continue to insist with its top of the range. - the terminals of the range even if they do not make it really simple.
We're not talking about launching $ 1.000 phones with no nursery rhyme either ragione, but terminals able to compete with the best of each company in terms of design, materials and specifications. For this, Xiaomi will have to add to its premium phones features such as water resistance, better screen technology and, above all, a design and construction materials that make its terminals unique.
Taking the cheap brand plate off is not easy, so Xiaomi needs to be patient. Users are still tied to Chinese terminals as cheap, but if companies like OnePlus have managed to fully enter the high-end, the Xiaomi thing is only a matter of time. Not surprisingly, it is now the third most important company in the world, having even surpassed a giant like Apple of Cupertino.
Don't forget what made it great
Redmi phones are the favorite of consumers all over the world
In addition to wanting to expand by conquering new markets such as premium devices, there is something quite important and that Xiaomi cannot forget if what it wants is to establish itself and remain as a large company like Huawei's pre-veto Donald Trump: the its roots.
And if Xiaomi is such an important company in the world market today, it is thanks to the millions of users who have opted for it and its cheap phones but with great features.
Xiaomi is certainly the main culprit that "Made in China" is no longer scary among consumers and this is something that should not be forgotten. However much you want to keep betting on the premium tier, we must not forget the low and medium range, we must not forget that she is the queen in this market and that she is obviously no longer alone due to companies like Realme that are making a ferocious competence.
In short, Xiaomi has an exciting future especially after the sad fall that Huawei has suffered outside of China. In many Western countries, Huawei has ceased to be a reference brand due to the absence of Google services and the situation must change a lot to regain consumer confidence.
For all of this, Xiaomi was one of the beneficiaries of this situation, so if you want to keep third place or even surpass it, you have to put all the meat on the grill. 2021 is the right year to do it. Launch cheap phones with new technologies with 5G and finally present a high-end device that competes with you with the big players in the market.
Will 2021 be the definitive year of Xiaomi? We will have to wait.
