There are millions of companies and businesses in the world and many of them work online, especially on platforms known worldwide, such as Facebook, WhatsApp, Instagram, etc. This type of platform offers the enterprising user many tools to contribute to your work.
Instagram is one of the social networks most famous in the world. We already know everything we can do with this application, like upload photos to your feed, fill it and shape it with your personality, we can also send direct messages either in text, image or voice audio, to upload the famous stories that users they love it so much, as this way they can share their life and what they do in the day in stories that last no more than 24 hours.
How can I use Instagram Stories advertising?
The social network saw a incredible increase in use of the App since the stories were added, it is more convenient for consumers of this app to be able to enjoy images or videos that occur during the day.
We know Instagram Stories and we know many tricks to edit them and make them very attractive to other users. But when you are a company or a brand, the ideal is to reach the maximum reach and this can be achieved in a simple way with our stories on Instagram.
For companies uploading stories became a goalSince followers see more Stories than Feed publications themselves, adding advertising to your Stories can generate even more reach, so you can reach more users and they can discover your business.
Verified accounts on Instagram have more advantages over traditional accounts, that's why it's easier to have the use of links in the application stories. As well as the accounts of celebrities or famous companies who have many followers.
How to add advertising to my Instagram Stories?
Advertising on Instagram Stories is a trend, take advantage of it! One benefit is that Stories not only last 24 hours, but you can upload your images or videos up to 15 seconds long, creating a great campaign, and they can last as long as you want, depending on your budget and ad setup.
To create advertising in your stories, it is important that you know that your Instagram must be a business account and with this setup we will explain how to start uploading your stories.
The first thing you should do is create a Company page on Facebook and have an advertising account in Facebook Ads, with the above, link your advertising page to the Instagram profile.
Advertising with Instagram Ads
Creating advertisements in stories is very simple, but it takes time. If you know how to create advertising on Facebook, it won't take a lot of work, you just have to tick the boxes with the Instagram option.
After connecting your Instagram account with Facebook, you have to configure your audience, use any audience orientation you use in other ads. It can be a custom audience or a similar audience.
Next, we need to select the location, set "Announcements history" as we are creating an advertisement for stories and other ad formats are automatically disabled.
Choose your budget and calendar, you can select two options: daily budget, which is the maximum daily expenditure e total budget, which is the total of the ad set with a set time, select the day and time you want your ad to appear.
Once the above is defined, we need to configure the announcement (image, video and text) that the public will see. It's important to note that Instagram only accepts 9:16 vertical images or videos, so pay attention to the format of the images.
At the end of the above you need to add yours call to action or your call to action (CTA). This is important when increasing traffic. Once you have selected the image or video, you need to add the link to the site you want to direct your users to. And voila, you will have yours perfect advertisement.
