A new profession has appeared, that of “influencers”, the ability to move an incredible number of people offers a considerable world of opportunities for digital marketing and online sales. Here you can find out how earn and become an influencer by uploading videos to YouTube.
How to be a YouTuber
YouTube is currently one of the most popular and popular platforms used by people. It is ideal for create content and generate revenue through the making of videos. To be a YouTuber, all you need is to have good ideas to connect with your audience.
You must create a channel upon entering the platform, have a camera and a microphone to edit content on a computer. But, if you're starting out, you have every right to create your first content with your phone's camera if it's high-end.
What equipment do I need
To have a channel with optimal production, you will need a good team. You need a computer on which you can edit your videos. a video camera professional or semi-professional to have good images and that the video quality is good. A microphone it's essential because people like to watch videos with fairly clean audio. Having this whole team, the only thing you need is a lot of creativity to create content that will make people fall in love.
Topics and audience of my channel
This topic is very important, as the topic you decide to work with will be essential to know which audience you want to work with and which audience you want to reach. This means that the channel theme will be the factor that determines the type of audience that you will have. But, when choosing the subject, it is essential that it is one that you can get along with very well.
Edit your videos
Making recordings can be the simplest part, as the part that usually takes the longest is editing all clicks made. Editing is key and if you are starting with the project but don't know how to edit, you need to use programs that are easy to work with, for example: inShot . On the other hand, if the project is more professional, you can hire a freelancer that takes care of editing all your videos.
Build your brand and be consistent
Once you get started with your YouTube channel, you need to focus on positioning your brand as a YouTuber. Branding is essential because it is the seal that will represent you and will identify you as a YouTuber. But the only way to position the brand so that your channel can be recognized is to be consistent. It will be hard work at first but with perseverance you can grow the canal in a very significant way.
How to monetize your YouTube channel
Creating YouTube videos is a job, and like any job you need to make a profit to be able to spend time on it and continue with the project. The monetization of a YouTube channel it is not a simple process which will take place overnight. For this, certain requirements must be met, however there are several options for monetizing and earning with your YouTube channel.
Whether you have a channel with around a hundred thousand subscribers or you are just thinking about how to create it and what your content would be about, keep in mind that on YouTube you can monetize your channel or earn extra money in many ways, live on the profits you generate. with your channel.
Monetization process
The process for being able to monetize a YouTube channel is as follows: First, you need to search YouTube monetization policies and make sure your channel complies with each of them. You must live in a country where the YouTube partner program is available. Your channel must have more than 4000 hours of playback and exceed 1000 subscribers. And finally to monetize make sure you have a verified AdSense account.
Channel subscriptions
Another way to monetize your YouTube channel is with memberships. This is one way that people will back your channel with a monthly payment in exchange for special offers you can offer them.
superchat
Super Chat is how people can stand out in a chat when you're broadcasting live. Consists of people who pay for a super chat so that in this way you can have priority access to what that person is writing to you.
Collaborations with 'Influencer marketing' brands
It can be said that this is the most used way to profit through YouTube. And, if your channel has a relevant scope, many brands will want to buy you advertising packages so that you can mention and advertise them on the channel.
Sell products and services on YouTube
There are topics or niches that you can specialize in to provide learning, offer a product or service. YouTube can be the window through which people interested in your niche will find you so that you can sell them your knowledge, products or services.
Join the YouTube Partner Program
As a YouTuber, you will not be able to monetize any of your videos if you have not been accepted into the “YouTube Partner Program”. This has 3 conditions:
- Have more than 1.000 subscribers.
- Have over 4.000 hours of replays in the past 12 months.
- Have a linked AdSense account.
This is essential, remember, You cannot monetize any videos until you have met this requirement and are not joined the YouTube partner program.
Advertising on YouTube.
YouTube doesn't pay for subscribers, so if it pays is, for the number of ads your subscribers can see while enjoying your content, this has variables that directly affect the profits you can make.
- What kind of ad is, this refers to whether they will be banners, discoveries, whether or not it can be skipped, plus the ad content or its type is our decision, but by YouTube itself.
- The playing time of said announcement.
- The existing competitiveness, these ads work by bid, that is, the one with the largest advertisers, earns the most, the large advertisers will always look for the channels with the largest number of subscribers.
Promotional content in your videos
In this era of modernity, social networks are a fundamental tool for large companies to generate effective advertising campaigns, they are often always looking for influencers willing to promote their products in exchange for monetary compensation.
Other ways to generate revenue with your YouTube channel
Affiliate programs
This method has become very popular lately, although you will need to have a fairly large community of subscribers to really work. Many companies may ask you to join their affiliate program, which works as follows.
You will be granted a unique link created for you and your channel through which your subscribers will have to access and subscribe to the platform of the company in question, for every new subscription that the company obtains through your link, you will generate profits through a commission.
Fund-raising
Crowdfunding platforms have taken a turn that cannot be neglected to the concept of donations, which previously simply did not give good results putting a button for your subscribers to donate their contribution to the content creator.
Currently platforms like Patreon work very well for content creators who offer their subscribers Premium content in exchange for a small donation fee on Patreon.
3 things to consider before becoming a YouTube influencer
These are not the only ways to generate revenue on the YouTube platform, we introduce you to the ones that might be easier for you, however there are many more such as partnering with brands or other YouTubers, sponsors of your brand or channel, etc.
- Making a YouTube channel successful it requires a lot of patience and effort, maintaining the quality of your content, making sure the audio and video are appropriate and as professional as possible.
- You must promote your channel, through web pages, social networks, deals with other YouTubers (that's getting sponsors), all of these methods are extremely helpful when you're trying to attract as many people as possible.
- You must remember that YouTube belongs to Google, this means that the control over your subscriber list is Google and not you. You have to be careful not to violate the rules they have been established for you or you could andare meeting the closure of your channel. Thus you would disappear from the Internet and from all your subscribers plus the work you had developed.
How to be a famous YouTube influencer
To be a famous YouTube influencer you have to meet all the above mentioned requirements. You have a talent or background that allows you to communicate effectively with your audience through persuasion. Consistency and quality content are the factors that will lead you to be a famous influencer.
How to grow your audience
On this occasion, the factor must be repeated constancy and quality. Because if you work constantly and share important and quality information, your audience will start growing progressively.
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