How to promote and sell a product online with videos

Video marketing and its advantages

Video marketing is a tool for promoting a company's products or services using video. While it sounds common, the reality is that video in marketing can increase the traffic of a website of more than 150%, as in the case of videos on YouTube .

Additionally, many polls have revealed that videos affect up to 74% of the purchase decision. And there is no denying that it is easier, more comfortable and more practical to watch a video about a product and its features; having to read about it.




Advantages of video marketing

There are many benefits you can get by using video marketing, such as the following:

  • You will get better results in SEO, you will get more visits and reduce the number of bounces on your website.
  • It allows you to position your post and make the content you present more attractive.

How to promote and sell a product online with videos

  • You've heard of viral videos?, In this case you will get the same effect with your website, as happens in social networks; With this you will be able to massively reach your target market.
  • Gives a more professional look to your online business; also greater transparency, which will allow you to earn the trust of customers.
  • You will be able to create a emotional bond with the consumer and achieve his fidelity.
  • In summary, all the previous rumors lead us to an increase in sales, this being the ultimate goal.

Find out how to promote and sell a product online with videos

Now, how to use videos correctly? we will teach you:




The protagonists: products and services

You have to talk to the maximum about your product to be able to sell it, it is important to mention all its advantages; and above all to show the customer how he can meet his needs.

Sometimes this can be difficult; So one of the most effective ways to achieve this is to make a video in which a customer tests the product or service and about it fully exploits the potential in full action. This allows to eliminate any doubts of customers and to see it more real.

Talk about your company or business

It is always effective to generate customer trust, being able to mention who is behind the product or service you offer; This point goes beyond the customer's desire to know, it is a necessary link to be established to get the customer to trust what you sell.

It is important to include information "about us", ie company structures, work team, production or processing, packaging method, etc. In this sense, videos are great for showing your customers who you are, what you do and how you do it. So the customer can see with their own eyes the work you do and you will fall in love with it.

Streaming sui social media

Another benefit of selling a product online with video is that you have the ability to make a video live o in streaming ; through social media. In these videos you can showcase your products and how they work to teach customers how to use them; It's the most effective way to build customer loyalty with your brand.



How to promote and sell a product online with videos
Being live also allows you to invite your users to interact and ask questions; so that we can communicate with them and clarify any doubts up to justify the purchase. can realizzare these videos in occasion of events or fairs, as they are the ideal setting for a live show.


Make it attractive

The contents must be captivating, the tutorials, for example, are among the most effective. You can also give tricks to get more out of the products; You can also take advantage of the your company's technical service in action, to clarify the frequent doubts of users.


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