Of course, if you have a long, hard-to-remember URL, it is not ideal to share it. Less if your intention is to do it through social networks. That is why shorteners can become so useful and above all attractive. They also have other benefits that you should consider.
Imagine for a second that you want to share the URL on a social network, do you want to measure the effectiveness of this link? Through a shortener that allows you to access the statistics of said link, you will be able to know how effective it was to publish your link in that place.
You can also use it to shorten an affiliate link to use wherever you want. In a nutshell, you have a lot of benefits that we will talk about a little better below.
What are the benefits of using a URL shortener?
Using URL shorteners has great benefits. Next, we are going to mention the most important ones:
Customize URL: This way you make them more attractive, you improve the chance of them clicking, which means they end up being more effective.
They are free: At least most URL shorteners are free. Obviously they have some interesting advantages if you decide to opt for the paid versions. However, in most cases and unless you shorten a huge number of URLs, that's not necessary.
Stats: one of the most interesting advantages it can have is that you will be able to have statistics where the visits come from, the number of clicks that are made on the link, etc.
Save all URLs: when you sign up for a shortener like Bitly. You can save all shortened addresses, which allows you to access stats as mentioned above and shortened URLs at all times.
Also, it is more professional to share a shortened and personalized address about all things. Ideal for use on social networks such as Twitter and Instagram.
Best URL or web address shorteners
Bitly - Perhaps one of the oldest and most reliable abbreviators. By registering you will be able to access the statistics of all the abbreviated addresses without any kind of problem and without having to pay anything. With Bitly you can also customize the URL link.
Another interesting thing is that you can customize the URL to be: bit.ly/MiURL where "MyURL" appears, you can put whatever you want. This helps a lot to improve the likelihood of them clicking in that direction.
TinyURL: if we talk about old shortener we cannot fail to mention TinyURL that with just one click you can create a short address to share wherever you want. Here you can also customize the addresses you share. Perhaps the only thing we should highlight is that your website in terms of design is out of date. Worse still, the quality of the service is impeccable.
Ow.ly - This is Hootsuite's URL shortener. A while ago using this shortener was too easy. However, currently being so integrated with Hootsuite, you need to register in order to use it.
Hootsuite is a social media manager, one of the best and most complete that exists. It has a very attractive free version. So, if you're thinking about shortening addresses for social media, this is perhaps the best shortener you can find.
As you can see, it's too easy to learn to shorten a web address or URL. But not only is it easy, it can also be very useful depending on your needs.
For faster work you also have the option to shorten URL links from your Android phone.
