What is the main purpose of Instagram?
The main focus of this huge social network is establish a platform where a community can be generated between the content creator, personal brand, service or product company and their target audience. Through different ways of sharing information, it generates interactions in order to obtain the organic growth and future conversion of all members of a specific community towards potential customers of your product or service.
What advantages does this social network offer for the promotion of your content or your personal brand?
There are many advantages that this social network offers to those people who want to use it or already do so to promote their content, products or services they offer through their personal brand. We will mention the most important in so that everyone can identify with those who align with their needs.
- You can get to know your audience better, because it is finally a social network, the users who enter to consume the content that is in it, openly express their tastes, interests and affinities, so you can have access to each personal profile as long as you find the perfect customer, the one who is looking for exactly the product or service that you are offering as a company. This results in a greater chance of converting a follower into a potential repeat customer, which is beneficial for your personal brand.
- As we have mentioned, Instagram has more than 1200 million registered and active users around the world, which results in a sea of potential customers, since through this network these users express their interests in various products and services that if you know how to supply it, you will have guaranteed success as a personal brand.
- Another extremely important benefit is that Instagram has a support program for advertising campaigns. Certainly. These campaigns to promote your personal brand have a low cost (depending on the country you are in). It is a very powerful service that with a good strategy will surely return very beneficial results to your personal brand.
- One of the most powerful advantages of Instagram is its segmentation capability, which it makes available to commercial accounts a set of tools with which the public and have can be filtered by location, interests, behavior and will allow you to be much more specific with your audience.
- It should be mentioned among the advantages of this social network, the fact that it is totally free, the benefit that can be obtained is a lot, even if you pay for an advertising campaign, profitability will benefit your personal brand making the investment, there will always be a benefit and the entire base platform and public access is completely free.
Disadvantages of using Instagram as a social network
Nothing is perfect and social networks do not escape that reality, however, what we can call the "Disadvantages" of using Instagram are really in our consideration. a small price for the use of all its advantages. For this reason, we will mention the least beneficial aspects that we consider the most exceptional.
- The amount of content for each publication is limited, Instagram only allows a maximum of 2000 characters as a caption for each post you share, so you'll need an excellent copywriting strategy for your community to be interested in reading your post description completely.
- Another important limitation we have to mention is that You can't add links in your post descriptions, then you'll need to find a way to let your audience access your profile and click on your bio where that's the only place you can share an external link.
- A weak point of using this social network is that until now there is no way to protect your images, because any other user or company can take a screenshot and use the image you shared to their advantage.
- For being such a large social network, too the amount of competition is enormous. So if you want to stay on top of your content category, you'll need to invest a great deal of time creating content strategies to keep your audience focused on your personal brand.
How can I use Instagram correctly for my personal consumption?
If you own one or want to create an Instagram account, the profile that is created by default is the personal profile, if you want to keep that profile to use that account as a normal user who consumes content and shares their daily life. You need to know what are the basic functions you need to manage to give proper use to your Instagram profile.
Person accounts do not have any kind of limitation for as for the creation of Stories, posts or direct, which you can basically share through a personal or commercial profile, the difference is that in this case you will not have access to the analytics that Instagram offers to commercial profiles.
You can also link your personal Facebook account as well then being able to sync what you share across both networks, this will save you the work of having to share your post separately on each network. From now on, for a personal profile, you just have to start exploring the accounts with the content that grabs your attention and follow them from your profile.
What are the main differences between a personal and a company profile?
Basically, the difference is in how Instagram exposes each profile to the public that follows him. For example, the Instagram algorithm will always favor the content of business accounts to have more visibility than that of personal accounts, all because of the interest that companies with Instagram accounts can have more sales.
Another important difference is that from the company profile you can have access to all promotional tools and paid advertising campaigns, where you can promote stories and publications of all kinds while with a personal profile this is not possible.
Finally, person accounts do not have access to the metrics of Instagram to analyze your audience, on the other hand, business accounts have powerful segmentation tools, you will be able to see who follows you, how many times a publication has been saved, even the reach it has had, the number of times your post has been viewed and also the times your audience is connecting most frequently.
What are Instagram Stories?
Instagram Stories or Stories are a new Instagram feature where we can share a kind of temporary post that includes videos, photos or animated texts, which we can customize with predefined effects or templates and which will only be available for 24 hours from the time they are shared.
Another peculiarity of Instagram stories is that they cannot receive likes or comments, but rather "Reactions" are used, which the person wishing to interact must choose and the person sharing the story receives a direct message in their inbox every time they receive a message. reaction.
You can share as many stories as you like throughout the day without receiving limitations from Instagram for the number of posts as if it happened in the case of a traditional post in your feed.
How does the Instagram feed work?
The feed is what people see when they log into an Instagram account profile, it's the way all post thumbnails are organized that that person has realized during his stay in this social network. Biography, profile photo, and contact information are also part of the feed.
Having an attractive feed is very important to a profile, as it can make the difference between a person who leaves your profile and one who continues to consume the content and possibly become a customer.
For this there are many strategies for organizing a profile feed, you can find one feed organized by colors aligned with your company or brand color palette, or a rainbow feed that doesn't have a predominant color but each image you share has a different predominant color.
There are also feeds organized vertically, horizontally, diagonally, in the shape of a checkerboard, on the contrary, with frames, mosaics and a large variety of ideas and designs to capture the attention of your visitors and make them consume as much of your content as possible. time as possible.
How can I sign up for an Instagram account?
If you haven't created an Instagram account yet, but after reading this post you are encouraged to do so, we will show you the two ways you have available to register in this powerful social network.
From the PC
If you want to create your account from your computer, you need to open your favorite browser and access the official Instagram page https://www.instagram.com/, once inside, you will see a section that says " Do not have an account? Sign in ”Click there and you will be redirected to a new page where you will have to choose whether you want to log in with your Facebook data or enter complete information.
In case you want to integrate your Facebook account, click on the blue button and you have to enter your Facebook email and password and a few seconds later you will have your Instagram account created and integrated into your Facebook profile.
If you want to use other data to create your account then write the email or phone number you want to use to create your Instagram account, in addition to your full name, the name you want as a user, a password and click on the "Button" Sign Up ".
Once done, you will receive a confirmation email or text message to depending on the method used to create your account, with a code to confirm the creation of your user, enter that code and you will be redirected to your profile settings and your bio where you can choose your profile picture and you can also start following some people who are already part of this social network.
From the mobile app
If, on the other hand, you prefer to use the mobile application to create your account and use it directly from your mobile phone, then you need to download the official application from the App Store or Play Store, depending on the operating system of the mobile.
Once installed, open it and press the "Register" button, here you must enter a username, password, email or phone number to keep your account associated. When you complete all these fields, press the "Create account" button and you will receive a confirmation email in your mailbox if you have registered with your email, and if you use a mobile number you will receive a message with a code to activate the your account.
Enter the app again and enter the code received on your phone or click on the link you received via email, when you do, you will be inside the platform and you will have to start customizing your profile with your photo and fill in the information for your bio.
