In today's article we will go to see how to optimize keywords on my blog to easily improve SEO. This way you can increase the number of visits you receive daily.
SEO is essential for having more visits, something we all want when we create our blog. But nowadays it's not as easy as building a professional website and waiting for visitors to arrive, you have to work on it. This is why it is important optimize the keywords, position my WEB page in Google, among others.
Optimize keywords to improve SEO on my blog
Conduct a keyword study
To improve SEO and web ranking, the first thing we need to do is make one study the keywords and use a planner keyword, we need to be clear about the most searched keywords each month and the topics we are going to cover .. For this we can use one of these tools or a combination of all of them:
- Google Adwords keyword planner
- SEMrush
- Google Trends
- keywordtool.io
With these tools we can search for keywords by topic and measure the number of monthly searches for each of them. Then you have to use the search engine in incognito mode and enter the keywords that interest you.
If you notice, Google always gives us recommendations for related searches. These results are the searches that users make. This is a great way to get multiple keywords that can be very useful to us.
Optimize your article titles
The titles of your articles are essential, one of the most important things you need to make sure they are perfect. Ideally, they should be short and flashy, no more than 10-14 words. In turn, they must contain the keywords you want to rank, the more important the keyword, the more at the beginning it should be.
How to improve my blog's SEO by optimizing keywords
The importance of the "Title" tag
If you are using WordPress and have installed an SEO plugin, you will surely be able to edit the "Title" tag separately. This headline will appear in search results and, as images, is essential for grabbing the attention of your potential visitors.
To optimize it, it is necessary to include keywords and the most important ones must be at the beginning, that does not contain more than 15 words and above all things that strike a lot.
Google currently detects some icons that you can use, this will increase the percentage of people who will click on that result. It is important to get their attention and with icons it can be done without problems.
Friendly URLs are essential
The slug or URL of the page is created from the title we add to the article. But in this case we will tweak it a bit so that it is perfectly optimized, as the URLs should be the most friendly possible.
For this we must eliminate those words which are useless. Let's take a practical example: The title of this article is: How to Optimize Keywords in My Blog to Easily Improve SEO What would the URL look like without changing anything? Maybe it would look something like this: "how-to-optimize-keywords-in-my-blog-to-improve-seo-easily".
Does it look like an optimized snail to you? Absolutely not, the best way to leave the slug or URL of the page would be the following: "optimize-keywords-blog-seo-easy" in this way we will have a short URL with the keywords we are interested in positioning.
Optimization of goal descriptions
Another thing we can see in Google's results is the meta descriptions, that's exactly what appears under the title of the article. This is also important because we can add keywords that we want to rank.
Goal descriptions shouldn't be longer than 20-30 words in order for everything we type in Google is displayed. You have to follow the same rules as the titles, the keyword has to be at the beginning and you have to try to call the potential visitor to action.
This means attracting their attention or as they say in marketing " Call to action » per motivate the reader to visit the site. You can ask a question, a problem and then assure him that you have the solution, etc.
