Surely you've ever been on your mobile, computer or tablet looking for something on the Internet and as many ads pop up that they can grab your attention, even accidentally “clicking” and redirecting you to another page you didn't even know existed, because that's Internet advertising.
We could define it as a means of communication that connects the advertiser with all users of the pages web in the world. You can get this advertisement anywhere, it can be on blogs, emails, social networks or any other platform you browse on.
In recent years, thanks to the boom that the internet has had and the reach it has proven to have in the world, companies have decided to generate more advertising through virtual platforms to sell their products or services.
How Does Internet Advertising Work?
If you are an entrepreneur looking to position your brand through the internet, we will tell you how it works and what your options are for generate advertising on the web.
There are several ways to make your brand visible to viewers. You can work with creators of advertising which guarantee the reach you want to get at reasonable prices based on what you really want.
Now, if you are absolutely new to advertising, how do you achieve your goal? You have to contact the web pages that carry out these works, you could provide your idea and they translate it into announcements that will eventually come published on their social networks or web pages. First you need to make sure they keep real followers, otherwise you won't really get the reach you want.
You can also opt for the "click ads" option, ie those ads that are on the web and they appear on any website you enter and you can click to redirect to their page.
This ad contains a web traffic monitor, that is a sort of database that allows you to know how many people have viewed your content, if they have clicked on it or if they have simply ignored it, in this way it guarantees you the reach that the paid publication can have.
Internet advertising is quite effective, almost all platforms out there are of good reach, you just need to have good ad composition and know where you should go.
What types of Internet advertising are there?
There are hundreds of ways to advertise on the Internet, but below we will give you a top 5 of the most used by users:
Email o email marketing
It is the oldest method used for advertising, but it is still effective and accurate. Advertising goes directly to the recipient that we want. Websites use it to directly promote their products or services.
Banner
This method is the most used on web pages, see that ad placed anywhere on the page what are you going in? Well, this is a banner, a striking ad that is strategically placed on the page.
Over time it has evolved and they have created more and more colorful and surprising ones so that you, as a user, can enjoy it visually and get involved.
To appear
Although they have become very popular over time for generating advertisements, they are not that easy to use. These are the ones small pop-ups that appear without notice on any web page that you are browsing. They are usually quite aggressive.
Mobile advertising
This mode is less aggressive than the previous one, as it was created to be adaptable to your mobile device when you start browsing it.
Social media advertising
Without a doubt, this is one of the most recommended methods, effective and subtle which we can recommend, as social networks have been overwhelming in the last decade and are potentially dominant in the decision to buy or choose a user-customer service.
80% of the population has access to it, therefore online advertising is less invasive and it also allows the user to better digest the information you offer.
If you are a network user and are in the process of starting a business or want your website to have a greater reach, do not hesitate to create Internet advertising for your company.
