Many entrepreneurs have discovered how efficient and practical digital marketing is for their business. One of the cheapest and most effective tools currently in existence is SMS Marketing. What is SMS Marketing campaigns, what are they for and how do they work? , find out the answer below.
What are SMS Marketing campaigns and what are they for?
When we talk about SMS Marketing we refer to SMS campaigns, as digital marketing campaigns are very important today. They are very useful for promoting brands and personal services with which to attract as many customers as possible.
We recommend that you use this tool for specific campaigns of great value. Otherwise it could become intrusive or intrusive. Some advantages of SMS Marketing I'm:
- Text messages spread better and in less time than other alternatives.
- There is the possibility of reaching an international audience at low cost.
- The information to be transmitted can be read in less than ten minutes.
- The impact of text messages is better and much safer than those received from WhatsApp, although with WhatsApp Business you can advertise with good quality.
- Increase visits to your blog or site.
- You don't need an internet connection.
The SMS Marketing platform should be simple. You just have to upload your contact list, write the text and send it. What would it be a good platform of SMS Marketing It is important to answer this question. Among other things, make sure of the following:
- The SMS platform must allow mass mailings.
- Which provider you use guarantees the arrival of the SMS. Bulk SMS shipments reports are useful for this.
- Excellent value for money of the courier.
How SMS marketing campaigns work
The campaigns we are talking about are ideal for promoting products and services with special codes. Its purpose is to increase sales, offer valuable and up-to-date information to customers who have agreed to be entered into a database, or process a request, which is very common in banks.
They are also often used to make reminders of scheduled appointments, such as a passport.
If you are the one who wants to make use of this tool, the first thing you should do is have a clear goal for customers to answer the call. Offers information on upcoming events, coupons, offers or discounts and promotions. This attracts the recipients a lot. Pay attention to these interesting extra tips:
- Send the SMS at the right time. If you have a food business, it would be wise to offer your services for lunch or dinner, as appropriate.
- Use a few words, very long messages tend to scare people.
- Don't use too many abbreviations so your proposal doesn't look unprofessional.
- Insert short links that redirect customers to your website, to an offer or promotion. Make sure the link is working properly and that it is clear that you expect the person to use it.
- Reply with capital letters, which catch the recipient's attention.
- Use all the social networks available to sell, so that customers interact with you and make your brand known better.
- Make people feel part of something unique.
- Keep specific records of what worked for you, what you need to improve, and what you need to improve. This contributes greatly to success.
- Submit yours promotions to your friends and family. It is an effective way to go viral for free.
- Watch out for spelling mistakes, you could ruin your reputation.
- If you have customers in other countries, remember to take the time zone into consideration.
Large companies such as Coca-Cola, Samsung, Herbalife, Amazon and others have used this effective tool very well. And see what they have become. The reason is that they recognize that not everyone has access to smart mobile devices or the internet, so they use the SMS Marketing from their beginnings to the present day to reach them safely.
So, if you have a business and you haven't promoted through this medium yet, you are wasting precious time and resources. Take advantage of the campaigns di SMS Marketing or run similar email marketing campaigns and see with satisfaction how customers and revenues increase significantly.
