In a world where people's consumption is incredibly daily, many companies and entrepreneurs think about how to go about this infinite cycle. In which individuals work, generate to cover their living expenses, spend on useless things and wait for the other period's pay.
Thus forging the foundations of planned obsolescence, a strategy that benefits companies and their third parties through a deceptive method that not only involves the final consumer in buying a product more frequently, but also ensures that the products are not good.
What is planned obsolescence?
Planned obsolescence is a process by which companies create a product, and establish a certain time before it loses its operation in different ways or is simply considered an obsolete product.
That is, unlike one of the many articles whose main focus is on quality. Obsolescence yes that the production takes a more profitable approach, although it is necessary to leave the quality on the floor. So that the product does not last long in the hands of the user.
An example of this is that today this condition is found much more frequently in products than a few decades ago such as old TVs, cars, etc. If we compare cars from 50 years ago, they were much tougher and more durable than the current ones, which is why manufacturers have much higher sales than in those days.
Types of obsolescence
Although, when we talk about a obsolete object, we usually link it to the fact that not it works more. But the fact is that other types of obsolescence also exist on the market, each with a specific trait that differentiates them from one another.
Among the most common examples is the obsolescence due to incompatibility, which is related to programs to computer that stop being updated; and when a new operating system comes out on the market, this program cannot be installed, and therefore loses its operation.
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There is also the obsolescence by maturity, which we notice in food produced in manufacturers. Where the labels of these products set a deadline to be consumed, when in fact the food can be consumed days or weeks later.
Consequences of obsolescence
When we evaluate the consequences that a company or a manufacturer may suffer, we must classify them by aspects. Because in general terms it is very difficult to explain it in depth.
Starting from social, insertion obsolescence without the consent of the consumer. In other words, the consumer has no idea that the product they are about to buy will not have a very long useful life. You can incur legal fees for being a very similar action to scam.
There are also indirect consequences, such as damage to the environment. Normally the products that present themselves with a type of indirect obsolescence are manufactured in companies that consume a large amount of raw material, which in the long run causes problems in the natural spaces from which the material is extracted.
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So we can say that the obsolescence is a way of manipulating people. With the main goal of indirectly forcing them to purchase products much more regularly than they normally would.
Because in many cases all of us as consumers have fallen. Therefore, it is necessary to try not to get carried away in this strategy and take a step towards the businessman who only thinks about his profitability.
For this reason it is extremely important and necessary to pay attention to the type of obsolescence, as although it cannot be ignored, it can also be misleading and cause consequences.
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