What is shopping on Instagram?
This is a tool that Instagram has designed for the exclusive use of businesses or online stores. In it you can upload photos with Shopping tags, very similar to regular Instagram tags, where you can add product information.
Instagram Shopping is a big update for businesses after 2016 with the launch of tools for this type of users on the net. This is thanks to the excellent results obtained in the test carried out in the United States.
Thanks to the effectiveness of this system, together with an adequate use of links on Instagram, it has been progressively implemented in countries such as England and Spain.
What's so cool about e-shops?
The first reason is that it allows you to adequately highlight the new products that are incorporated into the catalog on Instagram. The second is that it favors the positioning in Google and therefore allows to reach more users.
This positioning is a reality and it has been shown that 80% of users follow a trading account. Can't your company be next?
Among the new features implemented, the same companies can insert an image to their liking and affix up to 5 labels on that same photo. Or if choose to use the "carousel" option, you can place 20 products for quick visibility.
How does this new mode work?
If for a while you have been able to appreciate these labels that appear in the photo of your favorite shop, surely you have found it interesting, right? And that is it, it is one of the many ways to make money on Instagram today. Here you have some more detail on how it works.
For the shop
In order for Instagram Shopping to be available in your business or store account, you need to meet a few requirements, which are detailed below:
Have the account configured as a "Company Profile". Obviously this is the most essential and for this you must have the following requirements. Update the app to the latest version of Instagram, which includes this and other news.
Have a Fan Page account on Facebook and the catalog of your products integrated into it. Have at least 9 publications previously made on the social network. It works as a control measure to avoid ghost accounts. Having an official website where you sell physical products. Like the previous requirement, this guarantees the existence of a real shop.
With this completely satisfied, you should just install and properly configure the application. With this now, you just have to place your product image and select the respective label, where it will show name and price or any other information.
For the buyer
In the photos of the shop you can see an icon in the lower left part of the photo, when you click on it you can see its information. If you are interested in the product and want to buy it, put your finger on this label and you will redirect to a more specific screen. This way, Instagram Shopping makes it easier for you to interact with what you want to buy.
The screen in question will show pictures better, from different viewing angles and you will get a blue button that says "Buy". When you click, it will take you to the official shop page, but within Instagram's internal browser.
