Apple introduced the iPhone 12 and iPhone 12 mini with 5G technology.
The iPhone 12 models have been redesigned with a large edge-to-edge Super Retina XDR display and a new Ceramic Shield front cover.
The power of the iPhone 12 is based on the Apple-designed A14 Bionic chip, the fastest in a smartphone, and the advanced dual-camera system, which offers new computer photography capabilities and the highest video quality. IPhone 12 models also include MagSafe, which provides high-performance wireless charging and enables a new ecosystem of accessories that easily connect to the iPhone.
iPhone 12 and iPhone 12 mini will be available in five aluminum finishes: blue, green, black, white and RED (PRODUCT). (1)
The iPhone 12 will be available for pre-order starting Friday, October 16, and will be available starting Friday, October 23. The iPhone 12 mini will be available for pre-order starting Friday 6 November and will hit stores starting Friday 13 November.
A revolutionary 5G experience on iPhone
iPhone 12 and iPhone 12 mini offer an advanced 5G experience on a global scale that is based on the integration of unique hardware and software. The iPhone's 5G technology makes it easier to upload and download content, improve the quality of streaming videos, make games more responsive, enable real-time interaction with apps and high-definition FaceTime, among many other things. Customers can also enjoy a fast and secure connection, reducing the need to connect to public Wi-Fi hotspots.
IPhone 12 models have more 5G bands than any other smartphone and offer the highest 5G coverage in the world (2) In the US, they support millimeter wave, a version of 5G more frequently, and reach speeds of up to 4Gb / s even in highly populated areas. The iPhone 12 models also feature Smart Data mode, which evaluates the need for 5G and balances data usage, speed, and power consumption in real time so that the device has more battery life.
A14 Bionic: leader in innovation and performance
The A14 Bionic, the first smartphone chip made with a 5-nanometer process, is light years ahead of the competition and faster and more efficient than ever. It has the fastest CPU and a GPU up to 50% faster than the best chips from other brands, which results in games with console graphics, powerful computational photography functions and many other features, all without giving up a great autonomy.
The A14 Bionic raises the bar for machine learning thanks to a 16-core neural engine, which represents an 80% increase in performance and can perform 11 trillion operations per second in even the most demanding environments.
Robust design and a stunning display
The iPhone 12 (6,1-inch) and iPhone 12 mini (5,4-inch) make the most of both in terms of design and robustness. (3) The iPhone 12 mini is the smallest, thinnest and lightest 5G smartphone in the world and incorporates all the technology of the iPhone 12 in an incredibly compact format without sacrificing a large and spectacular edge-to-edge screen. Both models feature an elegant flat-edged design consisting of an aerospace-grade aluminum casing and the Ceramic Shield front cover, which is stronger than glass thanks to a new high-temperature crystallization process provided by the nano-ceramic crystals within. drop resistance of 4. (4)
iPhone 12 and iPhone 12 mini feature integrated edge-to-edge Super Retina XDR displays that manage color throughout the system for industry-leading accuracy. Both models offer 2.000.000: 1 contrast, providing true blacks, high definition video, more detailed photos, and nearly double the brightness of the iPhone 11 for immersing yourself in HDR images.
The iPhone 12 and iPhone 12 mini are the first in the industry with an IP68 rating. This means they can be submerged up to 6 meters for up to 30 minutes and are protected from splashes of liquids such as coffee and sodas. (5)
New advanced dual camera system
The power of the A14 Bionic chip in the iPhone 12 and iPhone 12 mini is combined with the new dual camera system to deliver powerful computational photography capabilities and an unprecedented experience that lets you record video and take great photos in the most intuitive way.
This advanced camera system features an ultra-wide angle and a new wide angle with ƒ / 1,6 aperture which, in addition to being the fastest on an iPhone, improves performance when taking photos and recording videos with 27% low light. Computational photography also reaches new heights on the iPhone 12 models thanks to the Night and Deep Fusion mode, which is now faster and extends to all cameras (TrueDepth, wide angle and ultra wide angle) to take better photos in any environment.
Intelligent HDR 3 technology uses machine learning to adjust the white balance, contrast, texture and saturation of photos for stunningly natural results.
The iPhone 12 features the first camera capable of recording HDR video with Dolby Vision and is the world's first device with end-to-end Dolby Vision (6).
Dolby Vision gradation is processed in real time and maintained during editing activities, in both the Photos app and iMovie. On iPhone 12, you can also play videos more realistic than ever thanks to the Super Retina XDR display, the most advanced in the industry. Both models feature improved cinema-quality video stabilization, even more lifelike selfies with Dolby Vision, and time-lapse night mode, which increases exposure time for sharper videos, better defined light trails, and achieves better results with a tripod in conditions. low light.
Innovative new accessories with MagSafe
In addition to offering a more advanced and efficient wireless charging method, MagSafe allows for an ecosystem of easy-to-connect accessories that perfectly complement iPhone 12 models. (7) MagSafe offers a unique iPhone experience thanks to a series of magnets around the wireless charging coil designed to provide a high level of efficiency and perfect connection with the iPhone.
MagSafe chargers are rated at 15W and are compatible with existing Qi devices.
Among the new accessories are the MagSafe and MagSafe Duo chargers, the latter for iPhone and Apple Watch, leather, silicone and transparent cases made to measure for the back of the iPhone, and the Leather Wallet case. Customers can also expect great MagSafe compatible accessories from other manufacturers.
Include iOS 14
iOS 14 reinvents the iPhone experience with new ways to personalize the home screen. The redesigned widgets provide the information the customer needs at a glance and can be set in different sizes on any home screen page.
The App Library is a new space that automatically organizes all of the user's apps in a simple and easy-to-navigate view. iOS 14 also offers new ways to discover and use apps with App Clip, important updates to stay connected in Messages, greener ways to get around cities with Maps, and advanced privacy features for more transparency and control. (8)
Commitment to the environment
Today, Apple is carbon neutral in all of its global business operations, and by 2030, it expects to have zero climate impact across its entire business, including its manufacturing supply chains and product lifecycles.
This means that all devices Apple sells will be 100% carbon neutral, from material extraction, component manufacturing, assembly, transportation, customer use and loading, recycling and recovery. of materials.
The iPhone 12 models are designed with the environment in mind. For the first time ever, iPhone 12 will use 100% recycled rare earths in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple accessories with this connection.
Additionally, Apple is removing power adapters from the iPhone packaging to reduce carbon emissions and avoid the extraction and use of precious metals, making packaging smaller and lighter, and 70% can be shipped more than boxes. on a single pallet.
Thanks to all these initiatives, 2 million tonnes of carbon less end up in the atmosphere every year, the equivalent of taking about 450.000 cars off the road a year.
IPhone 12 pricing and availability
The iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB and 256GB models, in blue, green, black, white and (PRODUCT) RED, starting at € 909 and € 809 respectively. they can also buy an iPhone 12 for € 27,46 per month or € 659 with renewal and iPhone 12 mini for € 23,29 per month or € 559 with renewal on apple.com, in the Apple Store app and in the Apple Store Stores ( 9).
The iPhone 12 and iPhone 12 mini are also available through authorized Apple resellers and some carriers (prices may vary).
Customers will be able to pre-order the iPhone 12 from 14pm CET on Friday, October 00, with availability starting Friday, October 16.
The iPhone 12 mini will be available for pre-order from 14:00 CET on Friday 6 November, with availability starting Friday 13 November.
The MagSafe charger, leather wallet with MagSafe, silicone case and clear case for iPhone 12 will be available starting Friday, October 16. The leather case for iPhone 12 will be available starting Friday 6 November. MagSafe Duo charger and leather case will be available later.
For a limited time, customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV + and three months of Apple Arcade for free (10).
Apple One is the easiest way to get many of Apple's subscription services at a very attractive price. Customers can choose the plan that works best for them or their entire family. Apple One will be available starting this fall.
Customers can enjoy the same shopping experience and support services on apple.com and Apple Stores. They can get assistance with their purchases from an Apple specialist, choose financing options with monthly installments, renew their valid devices, get support, order with secure and contactless delivery, or collect their products in a store.
Customers can find more information about the health and safety measures in place at the nearest point of sale, as well as the services available, at apple.com/en/retail.
Customers can purchase AppleCare + to extend their limited warranty for accidental damage or AppleCare + for theft and loss and receive 24-hour priority technical support
All customers who purchase an iPhone from Apple will enjoy a free personalized online session with an Apple Specialist who will help them discover all the amazing things they can do with their new iPhone.
1 Part of the selling price of each RED (PRODUCT) goes to the Global Fund to Fight AIDS. From now until December 31, 2020, these benefits will go towards the fight against COVID-19 from the Global Fund.
2 A data plan is required. 5G, Gigabit-class LTE networks, VoLTE, and Wi-Fi calling are only available in certain countries and with certain carriers. Speed is based on theoretical data and may vary based on operator and site conditions. For more information on support for 5G and LTE networks, customers can contact their carrier or visit apple.com/iphone/cellular.
3 Screens have rounded corners. When measuring its rectangle, the screen is 6,06 inches diagonally on the iPhone 12 and 5,42 inches diagonally on the iPhone 12 mini. The actual display area is smaller.
4 Claim based on the Ceramic Shield front cover of the iPhone 12, compared to the previous generation iPhone.
5 iPhone 12 and iPhone 12 mini are splash, water and dust resistant. The tests were performed under control in the laboratory. They are classified IP68 according to IEC 60529 (up to 6 meters deep for a maximum of 30 minutes). Resistance to splashes, water and dust is not permanent and may decline with regular use. The iPhone should not be charged if it is wet. We recommend that you consult the user manual before cleaning or drying it. The warranty does not cover liquid damage.
6 4K playback with Dolby Vision requires Apple TV 4K or AirPlay compatible TV.
7 Accessories with MagSafe, including chargers, holsters and wallets, sold separately.
8 Some features are not available in all countries or languages. More information on iOS 14 can be found at apple.com/es/ios/ios-14.
9 Renewal: iPhone 12 and iPhone 12 mini prices include delivery of an iPhone Xr in good condition. Discounts require the purchase of a new iPhone and are subject to availability and other limits. Discounts depend on the condition, year and configuration of the device delivered and not all devices are valid. Customers must be XNUMX or older to renew their devices in exchange for an Apple gift card or discount. The renewal value will be deducted from the purchase of a new device or added to an Apple Gift Card. The value is based on the delivery of a device whose description corresponds to that provided in the estimation phase. Local taxes may apply to the full amount of the new device. Delivery to the store requires the presentation of a valid identity document (current legislation may require this information to be saved). This offer may not be available in all stores, and renewal values may vary between stores and the web. Some stores may have additional requirements. Apple and its partners reserve the right to refuse or limit any trade-in program transactions in their sole discretion. It is from Apple or its partners. Customers can learn more about eligible devices and their recycling by consulting our recycling and renewal partners. Some stores may have additional requirements. Apple and its partners reserve the right to refuse or limit any trade-in program transactions in their sole discretion. It is from Apple or its partners. Customers can learn more about eligible devices and their recycling by consulting our recycling and renewal partners. Some stores may have additional requirements. Apple and its partners reserve the right to refuse or limit any trade-in program transactions in their sole discretion. It is from Apple or its partners. Customers can learn more about eligible devices and their recycling by consulting our recycling and renewal partners.
10 € 4,99 / month for each service (Apple TV + and Apple Arcade) upon free trial of. Special offers are valid for three months after the first activation of the eligible device. The sale of Apple Arcade begins on October 22nd. A single Apple TV + and Apple Arcade subscription per shared Family Sharing account. If not canceled, the subscription will automatically renew. Subject to restrictions and other conditions; visit apple.com/promo for more information.
