Apple is launching a photo contest using night mode

Apple is launching a photo contest using night mode

Until January 29, attendees from around the world will be able to submit their most impressive photos to Apple in night mode.

A jury will review all submitted photographs and announce the best five on March 4th. 

Selected photos can be viewed in a gallery on Apple Newsroom, apple.com, and on Apple's Instagram account (@apple).

They can also be used in digital campaigns, in Apple Stores, on billboards or in photo exhibitions organized by third parties.




iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max are equipped with revolutionary cameras that bring the most advanced photographic technologies to the most popular camera in the world. Both the impressive dual camera system of the iPhone 11 and the triple camera system of the iPhone 11 Pro are fully integrated with iOS 13 and release powerful and intuitive tools with which users can take photos worthy of professionals.

All iPhone 11 models include the new 100% Focus Pixels wide-angle sensor that works in night mode and has achieved something unheard of with an iPhone to date: taking great photos indoors and out in low light conditions.

Added to this are a new ultra wide-angle camera, next-generation Smart HDR and an improved Portrait mode.  

Tips for using night mode

- Night mode is automatically activated in places with low light. The night mode icon on the screen turns yellow when the function is activated.

- Night mode sets the shutter time according to the scene and indicates the seconds next to the night mode icon. To extend the acquisition time, just press the icon and slide the cursor to the bottom.



- It is convenient to support the iPhone or use a tripod to take long exposure photos in low light conditions.


How to send photos in Night mode

Users can upload the best photos they took in night mode with iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max to Instagram or Twitter with the hashtags #ShotoniPhone and #NightmodeChallenge to join the challenge.

Weibo users can participate using # ShotoniPhone # and # NightmodeChallenge #.

You must include the iPhone model in the text of the photo. You can also send the photo in full resolution to shotoniphone@apple.com in the format 'name_name_iphonemodel'.

You can send un-retouched images or photos edited with Apple's editing tools in the Photos app or with third-party software.

Photos can be submitted from 00:01 am PST on January 8th to 23:59 pm PST on January 29th. You must be of legal age to participate. Apple employees or their close family members are not allowed to participate.

Additional details

The five winning photos will appear on Apple Newsroom, apple.com, Apple's Instagram account (@apple), Apple's WeChat, Apple's Twitter account and Apple's Weibo account.

They may also appear in Apple Stores, on billboards, or be included in photography exhibits organized by third parties.

Winners will be notified on 4 March 2020.

Photos sent through social networks must be made public. No photographs will be accepted that violate or infringe the rights of another person, including, without limitation, copyright, trademark, privacy, publicity, or other intellectual property or civil rights; nor that includes sexual content, nudity, obscene, violent content or any other inappropriate or objectionable content; or that disparage Apple or any other person or entity.




Apple firmly believes that artists should be rewarded for their work.

The photographers who have taken the five winning photos will receive the corresponding payment for the license to use these photos on Apple Marketing Media.

The author will retain ownership of the photograph. However, by submitting the photo, you grant Apple a royalty-free, international, irrevocable, non-exclusive license for one year to use, modify, publish, display, distribute, create derivative works and reproduce the photo on Apple Newsroom, apple.com, Apple's Twitter account, Apple's Instagram account (@Apple), Apple Store stores, billboards, Apple's Weibo accounts, Apple's WeChat, third-party photo exhibits, and Apple's internal exhibits.

All photographs reproduced will always include a mention of the photographer. If a photograph is selected to appear in marketing materials, the author will grant Apple the exclusive commercial use of the photograph for the term of the license.

Jury members of the Night Mode photo contest

Malin Fezehai (USA) Malin is a photographer and photojournalist living in New York. He has worked in more than 30 countries and has collaborated with the New York Times, TIME, Nike, Malala Fund and the United Nations, among others. She received the Wallis Annenberg Award in 2015 and was the first to receive a World Press Photo Award for an image photographed with an iPhone. 

Tyler mitchell (USA) Photographer and director Tyler Mitchell lives in Brooklyn and works across genres to explore and document the new aesthetic of the African American community. Her photos appear regularly in avant-garde magazines and she collaborates with important fashion houses. In 2018 he made history by becoming the first black photographer to sign a cover of the American edition of Vogue magazine, starring Beyoncé. Last year he debuted his first solo exhibition entitled “I Can Make You Feel Good” at the Foam Fotografiemuseum in Amsterdam.




Sarah Lee (UK) Sarah studied English literature at University College London (UCL) in the late 90s and trained as a photographer when not kneeling in the library. He has collaborated with The Guardian and The Observer since 2000 and has specialized in portraits, reportage and art. His book "West of West" will be published this month, on the end point of Route 66 and American culture, and he has worked extensively on a series about London and night travel called "Tender Are the Nighthawks".

Alexei Li (China) Photographer and artist Alexvi Li has relied on the iPhone for several years for his artistic photography and video projects on specific themes. His work has been exhibited in several renowned institutions and galleries, and his awards include a Fine Art Photography Award for "Peking Apartments" and the Martin Parr Edition Photobook Awards for his photo book "Lonely Planet", photographed entirely with an iPhone. He recently used an iPhone 11 Pro for his "Objects in the mirror are closer than they appear" project.

Darren Soh (Singapore) Darren works full time as a freelance photographer specializing in architecture and landscape. He has won a Commonwealth Photographic Award and the Prix de la Photographie (Paris), among many other honors. He began his career as a photojournalist and his photos have been published and exhibited all over the world. His photographs of residential buildings in Singapore are famous. He often shares the photos he takes with his iPhone on his Facebook page and was one of the winners of the #ShotoniPhone 2019 challenge.

Phil Schiller Phil helped Apple reinvent cell phones with the iPhone. Passionate about photography, Phil helps develop the latest in photographic technology as Senior Vice President of Worldwide Marketing.

Kaiann drance Kaiann works with team of great talent at Apple to create products that provide users with excellent photographic tools, such as the first iPod touch with a camera and multiple generations of iPhones. He is Senior Director of Worldwide Product Marketing.

Brooks Kraft Brooks is a professional photographer, working in the publishing and commercial sectors before joining Apple. He collaborated with TIME magazine, for which he followed the White House during the Bush and Obama administrations and during seven presidential campaigns.

Jon McCormack Jon is a famous photographer who is currently Apple's Vice President of Cameras and Photography. Jon's photos have been published in international media such as TIME, The New York Times, UNESCO, The Nature Conservancy, and Africa Geographic, among many others.

Duplessis weapon Arem works closely with some of the world's leading photographers as the Director of Photography for Apple's marketing team. He previously worked as the design director for New York Times Magazine for nearly a decade.

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