Statement by Tim Twerdahl, Apple's vice president of audio and home product marketing at Underscored.
Although unfortunately there is talk of inserting it within the article, making it difficult to distinguish what Apple says and what the medium contributes, it is interesting to know the point of view of the company itself.
These are the best moments:
“Our gaming focus has more recently been on the Arcade stuff, because we think it's great value for customers. There is a huge amount of content there, ”says Twerdahl. “And we've done a lot to make that experience great. Especially in the compatibility with all the different game controllers ".
“It's probably not designed to directly compete with Xboxes and Playstations around the world,” says Twerdahl. "It brings something to the market that I think is unique and is ideal for hardcore gamers."
Apple TV is the best way to watch TV because it's the best on three levels:
- hardware for the best experience
- assistant to locate content quickly and efficiently (Siri)
- an ecosystem of accessories (iPhone, iPad, ...)
Like the HomePod Mini, Apple has added Thread connectivity to Apple TV 4K. Like Bluetooth, Z-Wave, or ZigBee, Thread is a new standard for smart home connectivity. And, as Twerdahl explains, Apple believes Wi-Fi, Bluetooth, and Thread are the three key vectors for the smart home.
Specifically, about Thread, Twerdahl states: “This is a low cost, low power mesh network and the ability for light bulb manufacturers like Nanoleaf to put Thread connectivity on those light bulbs and not have to have another hub. separate to control it. everything, but that Apple TV or HomePod mini can be that center. "
