Apple wants to bolster its alternative payments with cryptocurrencies

    An article published in MacRumors states that Apple is looking for candidates with at least five years of experience in the cryptocurrency market. The job of the candidate would be to advise the company on possible opportunities in the digital currency market, business strategies and product launch programs. 

    Currently Apple already has its own payment systems such as Apple Pay, Apple Card or Apple Cash, but, presumably, it wants to offer its customers the opportunity to pay with cryptocurrencies, a payment system that is becoming more and more popular and that is capturing. more investors. As early as 2019, Apple Pay Vice President Jennifer Bailey warned that the company was interested, in the long term, in entering the cryptocurrency business. At the time, the company believed these digital currencies had potential; now, the phenomenon has proven to be a reality.  




    More and more products and services can be obtained with cryptocurrencies, despite the fact that these payment methods are not yet fully established. Movements like Elon Musk's with Tesla were a breakthrough (although he ultimately removed that payment option from his website) and digital currency experts say it's a matter of time before these methods end up standardizing. The American Joe Biden, in fact, is already equating cryptocurrencies with traditional currency, applying taxes to the various transactions carried out. Which, of course, opens the market to its legality in different areas and can attract the attention of leading companies such as Apple. 

    Apple wants to bolster its alternative payments with cryptocurrencies

    Currently very important companies on the Internet such as WordPress or Wikipedia accept payments via cryptocurrencies. In the context of online entertainment, G2A or Instant Gaming (related to video games), they also accept digital currencies in their transactions. In the iGaming environment, i.e. online casinos, there are pages like 888Casino that accept payments with cryptocurrencies after converting them into cash via methods like Neteller or Skrill. On those portals, where casino bonuses represent an advantage for its registered users, the payment methods are very varied and frequent due to the nature of the pages (in addition to their continuous promotions), so it is not surprising that cryptocurrencies enter the business in quickly. And the thing doesn't end there, since on pages like Bitrefill you can get gift vouchers for pages like Amazon, one of the most important pages of today's online commerce.  




    Cryptocurrencies, yes, have become the subject of debate, mainly due to their volatility. For example, recent restrictions in China have caused the value of currencies like Bitcoin or Ethereum to plummet. However, for experts, this type of settlement in the future will be good for cryptocurrencies to establish themselves when it comes to functioning as common payment methods among users. Cryptocurrency trading is becoming more and more common among internet users, so it's only natural for a company like Apple to be alert to the different movements taking place in that market. 


    The possible entry of cryptocurrencies into Apple's payment methods could be due to the company's control over the money that moves between its platforms. For example, the dispute between the company and Epic Games is related to these types of problems. So, with the aim of increasing the payments of its customers, but as well as to protect itself according to what economic issues, it would be logical that Apple can bet on payments with new technologies in the not too distant future. 



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