International Gamer's Day is celebrated on August 29, an event dedicated to the claim of the video game industry and its fans: in Spain alone, 47% of users play daily.
The sector recorded a turnover of 1.479 million euros in 2019, positioning itself as the first option for audiovisual entertainment compared to other sectors such as recorded music or cinema, according to a study by the Spanish Video Games Association.
Furthermore, during this year the search for gaming products has been increased by the coronavirus pandemic: video games have become a means of escape and evasion during the health crisis, which forced users to stay in their homes for months. In fact, the World Health Organization has recommended playing video games during the coronavirus freeze to reduce stress levels.
The online shopper: between 25 and 34 and increasingly feminine
In Kilometer, the age of the profile with the greatest demand for video games is between 25 no 34 Anni, with the 36% of users, followed by the age group between 35 and 44, with 34%. As for the gender of its users, the 25% of users who buy video games on the Internet are women, a percentage that continues to grow year after year.
Users' favorite devices
The world of video games is undergoing significant changes in recent times. Consoles like PS4, Nintendo Switch or Xbox One continue to reign, even as more and more video games are consumed via digital downloads and mobile phones. In this sense, within Chollometro , desktop consoles account for 23 percent of demand, followed by smartphones with 19 percent, positioning itself as the favorite devices for users to enjoy their favorite titles.
In this sense, the console most requested by users in the last year and which continues to grow in 2020 is Nintendo Switch.
Also, the percentage of platform users who bought their games for computer is 18% against 23% who prefer to play on consoles, this trend is likely to continue despite computer prices tending to be lower and offers more frequent.
Video games, better digital
According to the platform, the purchases of its users, both for PC and for consoles, have been digital in 79%, which means that fewer than two out of ten games have been purchased in physical form. From Chollometro they explain: “The digital format has too many advantages, starting with the convenience, the price in the case of the PC, the fact of not having to stock dozens of video game boxes and lose them or be able to buy old games. when they have already been suspended ".
“The demand for video games continues to skyrocket in Spain for all ages and in both genders, occupying an increasingly important part of Spanish leisure time,” concludes Gutiérrez. "Streaming and video game platforms became an escape route for Spaniards as they were confined by the coronavirus health crisis."
