➤ Apple Announcements [updated] 🎮

As I did with the new content coming to Apple TV +, I thought that there is so much audiovisual production from Apple for its different products that it is best to bring it together in one post, so that we can have it by hand…

We will update the post as new videos come out.

If we missed any, please report them in the comments and I'll add them.

“Hello Sunshine”, the Apple Watch 6 as a center of activity and motivation

New Apple Watch Series 6 announcement highlighting device health features such as fitness tracking, various types of workouts, blood oxygen monitoring, and fall detection.

New “Made in Canada” announcement of the Behind the Mac series

“Haystack” promotes Find My iPhone using an Apple Watch

Apple has released a new ad called “Haystack” (bale of straw) in which a farmer uses his Apple Watch to find his iPhone 12 in a pile of straw. The ad makes a visual metaphor for "a needle in a haystack" and uses country singer Kitty Wells' song "Searching (For Someone Like You)" as the soundtrack.

“In the dark” promotes the iPhone camera night mode

Apple has released the new “In the Dark” ad which focuses on the night mode available on the iPhone 12, 12 mini, 12 Pro and 12 Pro Max.

“Beyond Stereo” to promote spatial audio

Now that Apple has released spatial audio on iTunes Music, it is promoting it with an announcement featuring the soundtrack of Masego and Don Toliver's “Mystery Lady”.

iPad Pro to the rhythm of "The Little Mermaid"

Apple is promoting the versatility, portability and power of the new iPad Pro with M1 in a fun music commercial inspired by the Little Mermaid song “Part of Your World”.

traced

Announcement from Apple in a humorous way to explain what app tracking is and what the new ATT (Apps Track Transparency) policy that has been implemented in iOS 14.4 does.

Daily experiments: full bloom

(Daily experiments: full bloom)

The new iPad Pro

Say hello to the new iMac

Ads behind the Mac

The music producer FINNEAS, brother of Billie Eilish.

Students reading acceptance letters to the university

New AirTags

iPhone viola

"Fumble" iPhone Ad

Apple has started posting a new announcement on the iPhone 12 that highlights the Ceramic Shield display, which is supposed to be more durable than any other glass smartphone display.

In the announcement, a woman's iPhone 12 slips from her hand and she begins a dance to prevent the phone from falling, which inevitably happens. Finally, the device hits the ground with the screen, which generates a feeling of distress well known to all iPhone users.

“‌IPhone 12‌ with ceramic screen. Stronger than any other smartphone glass. Relax, it's the iPhone ”is the slogan of the video.

All iPhone 12 models have OLED screens with Ceramic Shield, which is achieved by inserting nano-ceramic crystals into the glass to increase resistance. While it may be more resistant to breakage, it is still easy to scratch, so there is still room for improvement.

AirPods Pro “Jump” announcement

The ad highlights the active noise cancellation and transparency features.

In the announcement, a man wearing AirPods Pro is jumping rope around town. The song that plays is Young Franco's “Fallin 'Apart” and has the slogan “Transform the world in your playground with PAirPods Pro‌).

Apple iPhone 12 Announcement - Cooking

A new ad that advertises the sturdiness and durability (even waterproofing) of the iPhone 12, while a guy tries to cook - let's just say he's having fun in the kitchen.

The slogan is "Stronger than ever". The song is Willow by Naika

Shot on iPhone: Nian

Short film (goes beyond the typical Shot on iPhone), but with a sizable budget, Nian was shot to commemorate the Chinese New Year.

Nian reinvents the legend of a monster who lives in the forest and eats children. And as a girl she is not impressed with the story and wants to know the truth.

With a duration of almost twelve minutes, it grabs your attention from the first minute and leaves you spellbound staring at the screen.

Behind the Scenes "Shooting on iPhone"

The video shows four film students reinventing cinema with new ways of filming and drawing on the lore of classic noir, magical realism, frame-by-frame animation and more.

The videos were created using the new iPhone 12 and the full footage will be uploaded to Apple's YouTube channel on January 19, January 26 and January 27.

iPhone - Face ID data privacy

iPhone: privacy con Apple Pay

iPhone -  Clock - Aluminum

HomePod mini Christmas announcement: "The magic of the mini"

With rapper Tierra Whack

Shot on iPhone 12: Daily Experiments

Behind the Mac - Greatness

The announcement celebrates the brilliant minds doing important things using a Mac: Kendrick Lamar, Gloria Steinem, Billie Eilish, RuPaul, Tarana Burke, Spike Lee, Stephen Colbert, Takashi Murakami and Saul Perlmutter. Everyone in the announcement supports - according to Apple - SMASH.org http://smash.org/, where new scientists are trained offering equal access to STEM careers for students of color. Music: "Take Back The Power" by Raury http://apple.co/TakeBackThePower