Apple has regained the title of the most valuable brand in the world, ahead of Amazon or Google, according to Brand Finance, something that hasn't happened in five years.
Undoubtedly, the presentation of record quarterly results helps perceive the value of the Apple brand. According to this company, the Apple brand value is $ 263,4 billion.
Apple announced its first quarterly results for 2021, with total revenues of $ 111,4 billion, up 21 percent over the same period last year, with international sales accounting for 64 percent of the total.
According to Luca Maestri, Apple's CFO, all divisions have had double-digit growth. Apple remains in its goal of achieving a neutral position in net profit over time.
The high revenues are mainly due to the gigantic sales of the iPhone 12 range, which reached $ 65,6 billion. IPad revenue also reversed last quarter decline to 8,4 billion this quarter. Likewise, the Mac also corrected its flat growth to increase 18% this quarter.
Services continue to grow steadily, maintaining 41% growth over the previous year and assuming revenue of $ 8,4 billion. Finally, wearables, home and accessories went from 10,1 billion in the first quarter of 2020 to 12,97 billion in the first of 2021.
While the iPhone is clearly still a money-making machine (111 billion more than 65 is the iPhone), the other divisions continue to expand their reach and grow at an enviable rate. This is what leaves your hands free to place the (expensive) bets on Apple TV + or Apple Fitness +, and gives them time to settle down and solidify their offering and find their niche.
These are bad times to try to compete with Apple, because it has almost infinite reserves to resist any threat and neutralize it through R + D + T (research, development and technology).
