About the creator of Spotify
Daniel Gregor Ek was born and raised in Stockholm, Sweden on February 21, 1983. He studied at the Sundbyberg IT-Gymnasiet institute in 2002 and then started higher education at the KTH Royal Institute of Technology, but failed to complete them.
Daniel says that when he started his high school, he realized that his career was filled with a lot of calculus theory. And so it wasn't what he needed for start your own business.
It can be said that his career started very young, since at the age of 13 years he devoted himself to the creation of websites from your home PC for your customers. Later, in his youth, he managed to get a job at an auction company called Tradera, which was then bought by Ebay.
As for Spotify, Daniel claims to having the idea in 2002 after the Napster portal announced its closure. That it was an illegal site to access a music library from your computer.
From that moment he realized that piracy would never be able to defeat the legal system. Rather, it was necessary to find a way to adapt to the laws in order to be successful in the field of online music libraries.
Daniel's closest friends describe him as a visionary lover of music and technology, with almost infinite patience and a very peaceful personality. All of these features have undoubtedly helped a lot in reaping the benefits of its current platform.
Spotify origins
The idea for this famous platform came from a Swedish boy named Daniel Ek who at the age of 14 decided to pursue this idea. In fact, in high school he started working with his classmates on the creation and design of web pages.
Two years later, this guy looked for work in Google's offices, but was turned down because he didn't have a college degree. Faced with this failure, Daniel Ek went on and managed to found one marketing company who called " I warn "In 2005.
From this point on, this small company made a great impact on the market. In fact, at the age of 23 Daniel managed to sell Advertigo to a multinational called Tradedoubler.
Daniel Ek was then tasked with convincing one of Tradedoubler's owners to invest in his new project called Spotify, which derives from the words "spot" and "identify". Since this time, both Daniel and Martin Lorentzon (who is one of the owners of tradedoubler) have started to work hard to bring the Spotify platform forward.
It wasn't until October 2008 when this platform launched as a music streaming app for computers. It was initially only available for Sweden, Finland, Norway, Spain and France.
With this app, users had the ability to play their favorite songs from the cloud without having to download them to your device. Initially, you had to receive an invitation to access this app, but this has changed to a monthly subscription. It also allows you to easily download music, songs and podcasts.
Due to its exponential growth, Spotify could be downloaded from mobile devices the following year, which increased its popularity much more. They even pinned it on Facebook, as accessing Spotify can be done with your Facebook account.
Then in the 2011 this platform landed on North American territory where she managed to sign millionaire contracts with record labels, as the artists understood the potential of this platform. Even today it is still in effect more than ever around the world and is one of the strongest competitors that iTunes has, for example. Therefore, many people want to create or have a Spotify account to enjoy its services.
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