Se hai mai created and published apps for iOS or Android and you are not familiar with the concept of ASO o App Store Optimization, you are missing the opportunity to achieve a much wider audience, and therefore to earn more with your creations. In the same way that SEO tools are essential for all those people who have a website - or more - and want to make a living, the ASO it is crucial in the process of promoting an app.
For this reason, we want to help you choose the best ASO app to promote your apps and take your app or game development business further, whether or not you create android apps for iOS.
ASO tools: the top with the best that exists
Depending on your needs, the features offered by each of the different ASOs and app marketing tools may be more suitable for you than others. For this reason, we will look at some of the more interesting features of the App Store optimization tools that exist today.
The instrument
Screenshot from TheTool website, ASO's best tool.
Today, TheTool is the best ASO tool you can use in 2021. The tool launched in 2017 by the Spanish company PICKASO offers all the necessary tools for optimize your application marketing strategy and thus increase the number of downloads.
It has a large number of different functions and tools, including the ability to get accurate application metrics, see comparisons with competing apps or know the "ASO score" of our services, know how good - or bad - they are optimized to appear at the top of the charts of the most important app stores.
These are just some of the many tools offered by TheTool, all in one platform with one interface intuitive and easy to use.
You can try TheTool for free for a while. Once the trial period is over, you will need to subscribe to one of the payment methods for the service, which start at 39 per month.
AppRadar
AppRadar, a complete ASO tool.
It is not a case that TheTool was recently acquired by AppRadar. And this is another great tool ASO le which techniques can help us to increase the number of organic downloads of our applications, saving time by optimizing its visibility in the main application stores.
AppRadar has various analysis and optimization tools, such as researching the most recommendable keywords or the ability to obtain relevant information on your competitors' ASO strategy.
One of its advantages over other alternatives is the ability to use AppRadar completely free, which is useful if we only have two published applications and we only need to use some of the tools offered by the platform. The payment methods start from 39 per month.
AppAnnie
AppAnnie, a famous tool from ASO.
One of the classics in the field of optimization tools for app stores is AppAnnie.
The tools that AppAnnie offers are mainly supported from the huge amount of data of which the platform has, which will help us to develop and implement optimization and growth strategies in our applications.
AppAnnie offers a free plan with limitations. The other tools are exclusively for Premium or Business users.
MobileAction
The MobileAction interface, the ASO tool.
Among the functions that we find in the catalog of this ASO platform, the keyword optimization tools and competitor analysis stand out, trending statistics that help us keep our application up-to-date, and reporting on visibility and optimization.
MobileAction offers the possibility of get a demonstration of its services before starting to use his tools, they have a price starting at $ 49 per month.
AppTopia
AppTopia, an ASO tool that works for both Android and iOS.
AppTopia is another famous tool from ASO the whose differential aspect resides in the huge amount of data collected and analyzed by the platform, which serves to support the various functions it offers.
It is a platform that offers features designed, above all, for analyze the competition and find its weaknesses, in order to apply strategies that help us bring our apps to the top. Its price is not exactly low nor is it aimed at individuals who want to improve the positioning of their apps, given that their plans start at $ 2.000 per month.
SensorTower
The popular consulting firm specializing in mobile apps also has its own ASO tools. Depending on the needs of each specific case, you can find useful tools that allow you to monitor all aspects of the application in terms of promotion and positioning, monitoring and applying different keyword strategies.
It also gives the option of analyze the competition and get reports that help us find a way to outperform our competitors' applications.
Like other alternatives, SensorTower offers one free trial, so it is necessary pay for one of the modes of the service.
